What is a Destination Organization?

In today's globalized, interconnected world, every community must compete for its share of the world's visibility, tourists, consumers, talent, businesses, and investments.

Destination organizations help their community achieve its goals by leveraging the power of destination promotion. They strive to create a thriving, vibrant community that stands out globally.

A destination organization’s purpose is to help the community achieve its goals by leveraging the power of destination promotion.​

Purpose: "Destination organizations' purpose is to help their community achieve its goals by promoting their destination. They are not just about heads in hotel beds or seats in restaurants; their mission is much broader. Destination organizations focus on fostering community vitality, enhancing quality of life, attracting visitors, supporting local businesses, and creating a thriving, vibrant community."

The work of destination organizations is to be the catalyst of community vitality.​

Mission: "Destination organizations' mission is to promote and develop their destination through brand management, strategic marketing, destination stewardship, and community engagement. They aim to attract attention, visitors, and investment by promoting their destination's unique aspects, thereby improving the quality of life for residents."

Every community must compete with every other community for its share of everything – attention, respect, customers, talent and investment. Destination organizations have the tools, knowledge and relationships to provide the local solution to the local problem.

Additional Resources

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Resources Discover a suite of resources to help you understand and showcase the power of destination promotion… Learn More
Destination Effect Stories Explore a series of case studies that demonstrate how destination organizations across the globe are positively… Learn More
Solution Canvass Coming soon! This page will showcase how destination promotion and a professional destination organization can impact… Learn More