Go Great Lakes Bay
Discover how Go Great Lakes Bay’s promotion of regional experiences is contributing to increased business growth within the communities it represents.
Established in 2011, the Great Lakes Bay Regional Convention and Visitors Bureau has been working collaboratively with its partners to enhance the community for its residents, and consequently, making the region a great place to visit. The organization recently undertook a tourism master plan, with a long-term focus on planning for growth and development that will take shape in the brand, the visitor assets, and the overall industry.
Our team met with David Lorenz, Vice President of Travel Michigan, who talked to us about the difficult role that the Great Lakes Bay Convention and Visitors Bureau plays in branding the entire region because of the differences between the cities and the unique attributes that they each possess. As such, he appreciates that the efforts by the Convention and Visitors Bureau “get the people thinking about the area in so many different ways”. Lorenz mentioned that the Convention and Visitors Bureau does an excellent job highlighting all the players in the community so that it becomes easy to think of the region as a place to live, work, or visit.
The Destination Effect is a joint initiative by Destinations International and Tempest. To share your destination's success story, please email join@destinationeffect.com.
